10 Proven Tips for Small Businesses to Boost Sales on Instagram in India

Written by Amaan Asad | March 17, 2023

Instagram is one of the most popular social media platforms in India. With over 200 million active users, it's an ideal place for small businesses to reach their target audience and increase sales. However, with so much competition on the platform, it can be challenging to stand out and attract customers. Here are 10 proven tips to help you increase sales on Instagram for your small business: 

1. Improve your profile and bio 

Your Instagram profile is often the first impression people will have of your business on the platform. Make sure your profile picture is high-quality and represents your brand. Your bio should be clear and concise and include relevant information such as your business name, what you offer, and a call to action. You can also include hashtags and emojis to make your bio more visually appealing. Remember, having a strong Instagram presence is good for standing out, but to fully utilize the potential of e-commerce and scale your business, an e-commerce website is essential. At Whizsetup, we offer e-commerce website development services to take your business to the next level. Visit Whizsetup now to get your e-commerce website done by experts.  

2. Use high-quality visuals and product photography 

Instagram is a visual platform, which means high-quality images and product photography are crucial for attracting customers. Invest in a good camera or hire a professional photographer to take high-quality photos of your products. Make sure your images are well-lit and clear which will showcase your products in the best possible way. 

3. Add images to your story highlights 

Instagram Stories are a great way to engage with your audience and showcase your products or services. You can also save your Stories to your highlights, which are featured prominently on your profile. Make your highlights more visually appealing, add cover images that show each category. That will make it easier for your audience to find what they are searching for and encourage them to engage with your content. 

4. Use Instagram Reels 

Instagram Reels is a new feature that allows you to create short-form video content on the platform. This feature has become increasingly popular in India and is a great way to showcase your products or services in a fun and engaging way. You can also use Reels to share behind-the-scenes footage, tutorials, and other content that your audience will find valuable. 

5. Engage with your audience through comments and DMs 

Engagement is a key to building relationships with your audience on Instagram. Respond to comments on your posts and DMs on time to show your followers that you care about their feedback and opinions. It will help you build trust with your audience and encourage them to become loyal customers. 

6. Offer exclusive discounts and promotions to your followers

Offering exclusive discounts and promotions to your Instagram followers is a great way to incentivize them to complete a purchase. You can create special promo codes or offer free shipping to your followers to make them feel more special and valued. 

7. Collaborate with influencers and other brands 

Collaborating with influencers and other brands is a great way to increase your reach on Instagram. Look for influencers in your industry or niche who have a large following and engage with their audience. You can also collaborate with other brands that share your target audience to create co-branded content.

8. Run Instagram contests and giveaways

Running contests and giveaways on Instagram is a great way to increase engagement and drive sales. You can ask your audience to follow your account, tag friends, or share your content in exchange for a chance to win a prize. Make sure the prize is relevant to your brand and something your audience will be excited about. That will encourage more people to participate and help increase your reach on the platform. 

9. Use relevant hashtags to increase visibility

Hashtags are a powerful tool for increasing visibility on Instagram. Use relevant hashtags in your posts to make them more discoverable to your target audience. You can also create your own branded hashtag to encourage your followers to share user-generated content related to your brand. 

10. Use Instagram Analytics

Finally, use Instagram Analytics to track your performance on the platform. This will help you understand what types of content are resonating with your audience, which hashtags are driving the most engagement, and how your profile is performing over time. Use this information to adjust your strategy and optimize your content for better results.


In conclusion, Instagram is a powerful tool for small businesses in India to reach their target audience and increase sales. By following these 10 tips, you can create a strong Instagram strategy that engages your audience, showcases your products, and drives sales for your business. Remember to experiment with different tactics and find what works best for your specific audience and business goals.

However, while Instagram can be a great starting point, it's important to remember that it has its limitations when it comes to e-commerce. To scale your business and extract its full potential, having an e-commerce website is essential.

At Whizsetup, we understand the importance of having a strong online presence. That's why we offer e-commerce website development services to help small businesses to transition from Instagram to a fully functional online store.

Here are three tips to help you transition from Instagram to a full-fledged e-commerce website:

1. Invest in a professional website development service 

Building a high-quality e-commerce website can be a daunting task. It requires specialized skills and knowledge that you might not have. That's why it's important to invest in a professional website development service. A professional service will ensure that your website is not only aesthetically pleasing but also highly functional and secure.

2. Choose a platform that suits your needs

There are many different e-commerce platforms available, each comes with its own strengths and weaknesses. Some popular options include Shopify, WooCommerce, and Magento. When choosing a platform, it's important to consider your specific needs, such as the size of your business, the number of products you sell, and your budget. 

3. Integrate your website with social media 

Once you have your e-commerce website up and running, it's important to integrate it with your social media accounts. This will help you promote your website and products to a wider audience. You can do this by adding social media icons to your website, including social media share buttons on your product pages, and regularly posting about your website and products on your social media accounts. This will help drive traffic to your website and increase sales. 

Contact us today or visit Whizsetup to learn more about how we can help you grow your business online.